We’ve been investigating pricing inaccuracies and the rising trend of shrinkflation in supermarkets. Recent research found that 60% of customers have noticed pricing errors during their shopping, and while they may seem minor, they add up. If you’ve spotted misleading pricing, “specials” that aren’t truly special, or products that seem smaller, we want to hear from you.
Please share photos of labels or receipts with us using this form to help address these issues. Your submissions will be added to the evidence we already have and shared with the Commerce Commission.
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